Visitor Experience Audit
Depending on the goals, we select the necessary list of tests
The decision to go to a museum is not made solely on the basis of interest in the current exhibition. From the moment the visitor searches for information about the museum to the moment he or she returns to the museum for this and the following exhibitions, an idea of the museum is formed. We conduct a thorough examination of the visitor’s entire journey, offline and online, to provide the museum with an independent view from the outside. Depending on your goals, we tailor the necessary research list.
Why do you need it?
As a result, you get a roadmap for improving experience. visitor, from the first touch with the museum to the following visits
>> Increasing the number of visits to the museum
>> Increasing the likelihood of recommending to a friend
>> We provide info-reasons for PR
>> Finding new segments of visitors
>> We increase revenue
>> We increase the loyalty of visitors
>>
PACKAGED SOLUTIONS for MUSEUMs
BASIC
Conducting meetings with museum staff to collect data

Analysis of the provided data

Heuristic space estimation
CLASSIC


Basic package

+ Drawing up a detailed map of the visitor's path

+ Elaboration of the navigation structure and several interaction scenarios

+ Research of audience perception
EXPERT
Classic package

+ Heuristic evaluation of the interface

+ Participation in the hypothesis testing process

Basic package

When choosing the Basic package, you will receive a report that includes:
1) A list of identified problems, ranked by importance;
2) Recommendations for solving problems.
Classic package
When choosing the Classic package, you will receive a report that includes:
1) A list of identified problems, ranked by importance;
2) Visitor Path Map (CJM);
3) Navigation structure with problem areas and improvement options;
4) Analysis of the perception of the museum by visitors;
5) List of the main scenarios for visiting the museum by visitors;
6) List of hypotheses and recommendations for testing methods.
Expert package
When choosing the Expert package, you will receive a report that includes:
1) A list of identified problems, ranked by importance;
2) Recommendations for the use of data collection systems;
3) Visitor Path Map (CJM);
4) Navigation structure with problem areas and improvement options;
5) Analysis of the perception of the museum by visitors;
6) List of the main scenarios for visiting the museum by visitors;
7) List of hypotheses and recommendations for testing methods;
8) Results of hypothesis testing.
We are discussing how we can help you. We come up with the outlook of the target result.
We use the methods Design Thinking and CX Research. We communicate with museum staff and involve external experts.
Primary analysis
Profound analysis
Proposal
We estimate the amount of work and calculate the cost.
Report presentation
We present the solution and provide access to the results analysis. We discuss the complexity of implementation and the value of hypotheses.
How we are working
We do not finish our work after the submission of the report, but support the introduction of our recommendations.
tracking progress
Feedback
It is important for us what our clients think of us. Therefore, we are improving our feedback-based approach.
Design Thinking и CX Research
Design Thinking is a problem-solving methodology that is based on a creative rather than an analytical approach. The main feature of design thinking, in contrast to analytical thinking, is not critical analysis, but a creative process in which sometimes the most unexpected ideas lead to the best solution to a problem.

The CX Research method allows you to assess the degree of customer focus of your corporate culture, to see strengths and growth areas and to determine development priorities using a proven world-class methodology.
Find out how we can help you
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