We help museums and art spaces attract regular visitors
Helping museums attract repeat visitors
AUDIT OF VISITOR EXPERIENCE
Expert assessment of the museum in the context of interaction with visitor.

WHEN AUDIT IS NEEDED
Errors in the design of interaction between visitors and the museum reduce the efficiency of the site and reduce the number of requests to the company - an audit helps to find the causes of these problems in order to correct them correctly.

HOW DOES THE AUDIT GO
An objective audit is difficult to conduct on your own inside companies. Practice shows that the best results are obtained assistance of an independent third party - a CX specialist (Customer Experience).

The audit result is drawn up in the form of a report with a detailed a description of the museum's problems when interacting with a visitor. It ready-made guide to improve communication: follow recommendations from the report to make the museum more convenient and increase customer satisfaction.
MAKING AN INDERENDENT EVALUATION BY VISITORS TO THE MUSEUM
It is important to iterate the product on what it looks like to ordinary visitors from the target audience. Different techniques will work for different purposes. It is important to get feedback both from audiences that are already well-represented among visitors and from audiences whose members, for whatever reason, do not visit the museum.

Process:
  1. Setting project goals and objectives;
  2. Selection of research participants based on the chosen goal;
  3. Conducting the research - the procedure itself depends on the type of research;
  4. Preparation of the report.


PREPARING A LOYALTY PROGRAM
  1. Setting project goals and objectives
  2. Determination of data collection methods
  3. Interviews with museum staff
  4. Creation of questionnaires, instructions and methodology for analysis
  5. Conducting a pilot study and processing the data
  6. Adjustments to data collection procedures
  7. Conducting a case study and processing the data
  8. Report preparation
Why do you need it?
As a result, you get a roadmap for improving experience. visitor, from the first touch with the museum to the following visits
>> Increasing the number of visits to the museum
>> Increasing the likelihood of recommending to a friend
>> We provide info-reasons for PR
>> Finding new segments of visitors
>> We increase revenue
>> We increase the loyalty of visitors
>>
We are discussing how we can help you. We come up with the outlook of the target result.
We use the methods Design Thinking and CX Research. We communicate with museum staff and involve external experts.
Primary analysis
Profound analysis
Proposal
We estimate the amount of work and calculate the cost.
Report presentation
We present the solution and provide access to the results analysis. We discuss the complexity of implementation and the value of hypotheses.
How we are working
We do not finish our work after the submission of the report, but support the introduction of our recommendations.
tracking progress
Feedback
It is important for us what our clients think of us. Therefore, we are improving our feedback-based approach.
Design Thinking и CX Research
Design Thinking is a problem-solving methodology that is based on a creative rather than an analytical approach. The main feature of design thinking, in contrast to analytical thinking, is not critical analysis, but a creative process in which sometimes the most unexpected ideas lead to the best solution to a problem.

The CX Research method allows you to assess the degree of customer focus of your corporate culture, to see strengths and growth areas and to determine development priorities using a proven world-class methodology.
Find out how we can help you
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